Breitling Superocean Pop Up Activations

A BESPOKE ACTIVATION AND SHOWCASE FOR BREITLING’S NEWEST TIMEPIECES. WESTFIELD VISITORS WERE ABLE TO EXPERIENCE THE BREITLING SUPEROCEAN COLLECTION, MEET BRAND AMBASSADORS STEPHANIE GILMORE AND SALLY FITZGIBBONS, AND MORE.

To design and construct a bespoke, engaging and fun retail pop up store for Breitling that was reflective of the Breitling Superocean collection and brand. EP Agency took creative inspiration from the Breitling Superocean global campaign using recyclable timber materials painted in pastel hues with oceanic themes.

EP designed and executed two visually inviting retail pop ups for Breitling at Westfield Bondi Junction and Miranda in Sydney. The themed structure created a beach-like vibe in the shopping centres, which were noticeably branded in the Breitling Superocean theme and style. The flooring looked like sand. There were custom-branded Breitling surfboards, neon signs, director’s chairs and bright oceanic tones reflective of sun, surf and sand.

The sales desk and surf bar were busy hubs of visitors wanting to view and try on the beautiful timepieces. World Champion surfers, Stephanie Gilmore and Sally Fitzgibbons made guest appearances to engage with the shoppers, co-sign surfboards and partake in the activation. Passers-by were also treated to freshly served gelato from Messina and Anita’s, which was very popular!

Project Scope:
  • Brand activation
  • Retail pop up
  • Creative concept
  • Custom build
  • Construction
  • Onsite installation
  • Onsite staffing
  • Media wall
  • Photo moment
  • Celebrity ambassadors
  • Meet and greet
  • Photography
  • Multiple locations
  • Safety and security
Thank you to EP for all of their help with activating the Breitling Superocean pop-up. Everything was executed perfectly, and when little curve balls popped up they were handled perfectly. Breitling thanks EP for all of their help and support during this activation experience. We look forward to working with the EP Squad on all future events and pop-up activations moving forward. Thank you EP Squad!
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