Moët Dîner en Blanc National Sponsorship Activation
Partnering with renowned event, Dîner en Blanc, Moët & Chandon leveraged their Moët Ice brand to create a magical experience for guests through #MoëtMoments.
Dîner en Blanc began in Paris 30 years ago and now spans over five continents with thousands of guests each year. Characterised by glamour and mystery, all events are hosted at beautiful top secret locations and are themed completely white.
EP Agency was engaged by Moët & Chandon for their brand activation at the Australian events including managing existing Moët promotional items and excitedly launching the new Moët Ice Truck into the market.
Complementing the white theme, which also extends to the theming of tables, dining chairs, centrepieces and napkins, Moët Ice was the focus product with central visibility increasing the brand desirability and aligning with the success and glamour of Dîner en Blanc. The Moët Ice Truck, a beautifully customised vintage vehicle, uniquely presented bottles of Moët Ice to diners.
EP Agency also designed and produced a photo moment at the Dîner en Blanc events reinforcing Moët as the Champagne of Celebration.
A unique #Moët Moment was created with a feature Moët Ice tower generating photo opportunities and social media traction.
Project Scope:
- Creative concept
- Brand activation
- Pop up bar
- Event production
- Event styling
- Theming and props
- Product display
- Media wall
- Point of sale items
- Sponsorship activation
- Transport and logistics
- Onsite installation
