Originally published by Spice News.
To help promote World Aids Day on 1st Dec, Belvedere Vodka released a limited edition (RED) bottle at an exclusive event held at Melbourne venue Alumbra.
To create and produce this event, held on World Aids Day, EP Agency was invited to paint the chosen venue RED to raise awareness and help celebrate a spirits industry partnership between RED, and Belvedere Vodka.
Using red lighting and hundreds of red ribbons hanging from the ceiling and rippling across the dance floor, the entire experience gave a nod to the iconic red World Aids Day ribbon.
Guests were kept refreshed with Belvedere cocktails and entertained as a live model was covered in body paint and transformed into an artistic masterpiece during the night.
Additionally for a spot of fun guests had their photo taken with life sized branded cut out of Grammy award winning musician Usher, who had teamed up with the vodka company for the release of the Special Edition bottle, which raised funds for the charity.