Audi A8 and S8 Media Launch

Automotive journalists were treated to the ultimate hospitality and scenic road trip to experience the luxury and engineering of the newest Audi vehicles.

To produce and activate the launch of the latest Audi A8 and S8 PI to a handpicked selection of Australian motoring and lifestyle journalists. The objective was to ensure each journalist experienced the Audi vehicles to their full potential, both as a passenger and a driver, on the open roads through Bathurst, Mudgee and Wolgan Valley, whilst providing a unique road trip itinerary that complemented the Audi brand positioning.

EP Agency flew journalists to Bathurst where they were greeted by the fleet of Audi A8 and S8 PI vehicles and handed the keys to begin the specially curated Drive Program. They travelled 130km to Mudgee for lunch in a beautiful winery. Once cars and guests were refuelled, they headed to their luxury accommodation at Wolgan Valley. Guests mingled with the Audi team during pre-dinner drinks and canapés in the lounge before enjoying presentations on the new A8 and S8 PI. 

Veronika Starringer, a leading member of the A8-product marketing team from Germany made a special appearance. Following the presentation, the journalists gathered on the scenic balcony for a 3 course twilight dinner, enjoying the location’s unique serenity and beauty. Eventually guests retired to their Wolgan Valley suites that featured personalised door hooks, welcome mats and bathrobes.

Project Scope:
  • Luxury travel event
  • Car launch event
  • PR media event
  • Brand activation
  • Drive day activities
  • Event design
  • Event styling
  • Product displays
  • Media wall
  • Branded signage
  • Menu design
  • AV production
  • Lighting effects
  • Multimedia presentation
  • Travel logistics
  • Luxury accommodation
  • Branded items
  • Personalised gifts
  • Venue management
EP Agency really considered our target audience and came up with some wonderful quirky activities and beautiful branding concepts. Our three event days flowed smoothly and a number of guests remarked how much attention to detail there was, from the moment they walked into their rooms to the beautiful table settings at dinner. It was a pleasure working with the EP Agency team and I look forward to tapping into their creativity again soon!