Breitling Navitimer Summit Launch

A CELEBRATION OF THE RELAUNCHED ICONIC NAVITIMER TIMEPIECE, THE MOST POPULAR WATCH COLLECTION BREITLING PRODUCES. GUESTS WERE INVITED ON AN UNFORGETTABLE JOURNEY THROUGH WATCH-MAKING HISTORY TO SHOWCASE ONE OF THE MOST RECOGNISABLE WATCHES OF ALL TIME.

EP Agency was briefed to design and deliver an intimate unveiling of a celebrated Breitling timepiece that had been reimagined and re-released. The objective was to create a storytelling experience, aligned with the global launch, to showcase a collection of valued heritage timepieces inspired by aeronautics and flight engineering.
The elegant evening event provided guests with an exclusive hands-on access to the yet-to-be released collection with watch experts on hand to explain the newest features.

A memorable occasion hosted at Bar M, Sydney to launch Navitimer – For The Journey, the latest Navitimer collection by the luxury watchmakers, Breitling. The event transported guests back to 1952 when Willy Breitling debuted the wrist-born chronograph that allows pilots to perform all necessary flight calculations.

Guests were greeted by oversized ‘Breitling B’ lettering set atop Bar M’s bar, a navy velvet backdrop, and classic timepieces images projected onto the brick interior creating a statement on arrival. Beautifully backlit freestanding cabinets displayed the historic watch collection and the new watch collection, which engaged guests as they enjoyed delicious canapes and Champagne.

The Master of Ceremonies was a bona fide US fighter pilot, known by the call sign Fuze, who entertained guests with his ‘Top Gun’ stories as the bespoke Italian menu personally curated by Paola Toppi was served to guests seated at three glamourous banquet tables. 

The formalities concluded with the surprise performance from Flight Facilities. The Australian electronic producer duo entertained guests with a collection of their original songs and song requests which ensured the dancefloor was full late into the night.

 

Project Scope:
  • Luxury brand event
  • Event design
  • Event styling
  • Product displays
  • Media wall
  • Menu design
  • AV production
  • Lighting effects
  • Multimedia presentation
  • Live performances
  • Photography
  • Venue management
The EP Agency team were a dream to work with. They were on top of everything throughout the whole process, which made me feel very calm and in control of the evening. It also meant I could enjoy myself along with our guests! The execution of our event was perfect, with all our visions coming to life just the way we wanted. I can’t wait to continue working with the EP Agency for many events and activations to come.
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