Brown Brothers Summer of Prosecco Pop-Up Beach Bar
A Richmond industrial area was transformed into a Riviera-themed Beach Bar to celebrate Brown Brothers’ Summer Prosecco product range.
To create a sophisticated and glamorous signature Summer event to promote the Brown Brothers range in a surprise inner city Melbourne location. The objective was to engage existing and potential Brown Brothers customers in a memorable way to foster positive and lasting relationships with the iconic Australian brand and encourage social media sharing.
EP Agency produced the spectacular “Summer of Prosecco” Pop-Up Beach Bar in Richmond for a 4-day brand campaign. A navy and white colour scheme enhanced the natural sandy beach elements to create stand-out in the usually-industrial area. Event styling featured a mixture of bright white wooden furniture with eclectic accent pieces and rustic timber boxes with hurricane lamps and succulent plants. The floor was transformed into a real sandy beach and a DJ booth was sculpted from sand by an award-winning Queensland artist.
Brown Brothers Prosecco was given to guests as they snacked from a menu of dishes specially created using the prosecco itself. They also enjoyed a branded photo booth and branded beach towels and thongs.
The event was widely shared and commented on social media for weeks afterwards, further enhancing the impact and success of the activation.