Bulgari Fiorever Launch Events
A unique venue becomes a floral wonderland for the Bulgari Fiorever collection launch for media and VIP guests.
To create an intimate and inspirational event to launch the new Fiorever collection in Australia for Bulgari. The objective was to show a new side to Bulgari and attract a contemporary target market to the brand, as well as its usual high end customers.The event was first hosted in Melbourne and then in Sydney.
EP Agency produced the ultimate floral showcase for the new collection, using the backdrop of a contemporary flower boutique in Melbourne’s CBD. Using yellow as the accent colour, a dramatic installation greeted guests with FIOREVER oversized letter lights lining a striking runner, leading to a media mall blanketed with yellow blooms.
The jewellery collections were displayed on tiered stands among yellow orchid blooms, ready to be selected by guests.
With the day’s trading blooms of the boutique circling the concrete pillars and DJ booth, the theming continued with guests enjoying bright yellow marmalade martinis and edible flowers from the cocktail bar.
As well as adorning themselves in the new collection, guests could pick their favourite flowers and have onsite florists onsite create a corsage, hairpiece or buttonhole to wear.