Bulgari Sydney Boutique Launch

This multi-layered evening exuded warmth, glamour and hospitality, reinforcing the presence of this iconic Italian brand in Australia.

EP Agency was briefed to relaunch Bulgari’s much anticipated flagship boutique in Sydney to VIPs and to celebrate their 20th anniversary in Australia. Recently redesigned by acclaimed architect, Peter Marino, the boutique’s relaunch event needed to showcase the brand’s Italian heritage by bringing in the Tuscan sunshine and the warmth and the glamour of Roman hospitality.

EP Agency created the ultimate in Italian decadence to celebrate the relaunch of this iconic Australian boutique.

Guests were serenaded by a violinist as they made their way into the floral adorned Bulgari boutique, with bespoke railing to emulate the flower laden bridges of Venice.

Impeccably dressed wait staff distributed Ruinart and Bellinis while Italian inspired canapes circulated and models in Bulgari jewels showcased the latest collection.

Guests were then whisked away to the second stage of the evening – a celebratory dinner in one the iconic Queen Victoria Building created by renowned chef Alessandro Pavoni.

The grand interior of The Tea Rooms was transformed with thematic lighting, striking florals and two elegant banquet tables running the length of the room. Diners were given the surprise of dancers who showcased select Bulgari pieces before an accordion player led the service of dessert into the room in the form of the Bulgari gelato cart.

Project Scope:
  • Luxury brand event
  • Event design
  • Event styling
  • Floral installations
  • Product displays
  • Media wall
  • Menu design
  • Gala dinner
  • Printing and calligraphy
  • AV production
  • Lighting effects
  • Choreography
  • Professional models
  • Live performances
  • Hair and makeup
  • Private transfers
  • Venue management
Thank you so much for all of your wonderful work on the Sydney reopening event last night. It was an absolute pleasure to collaborate with you on this project.