Chandon x Seafolly PR Launch

Chandon and Seafolly’s collaboration launches on Sydney’s new premiere summer boating venue, Seadeck.

EP Agency was briefed to create and execute the official Sydney PR launch event for the collaboration between Chandon and Seafolly Australia. The partnership involved Seafolly designing a new swimwear print to feature on a bottle of Chandon that formed a part of the Chandon Summer Range. The brief was to bring to life the enjoyment of summer by highlighting the stylish attributes of both brands.

In celebration of ChandonXSeafolly, EP Agency transformed the ‘Seadeck’ vessel into a floating ‘coastal jungle’ bursting with florals and tropical greenery.

Guests enjoyed an afternoon on Sydney Harbour, sipping Chandon, nibbling on canapes as well as an opportunity to preview a runway show of the new swimwear collection.

Custom-designed and curated theming elements included scatter cushions, bar facades, handheld fans and staff uniforms. A wicker swing framed in lush foliage created the perfect photo opportunity as the sun set behind.

All of these unique touches reinforced the ChandonXSeafolly design and branding.

Project Scope:
  • PR media launch
  • Fashion show
  • Brand activation
  • Creative concept
  • Event design
  • Styling and props
  • Point of sale items
  • Unique venue
  • Pop up bar
  • Boat party
  • Live entertainment
  • Event management
Thank you for all of your hard work in executing the theming for the Chandon X Seafolly PR Launch event on Seadeck. The event was managed professionally and exceeded our expectations. Our guests had a fabulous time on board and the luxury event truly brought our exciting new partnership with Seafolly to life.