Clarins Extra Firming x Bodylove Pilates Activation

AN EXCLUSIVE CLARINS HOSTED PILATES SESSION AT THE BODYLOVE STUDIO, IN THE HEART OF SYDNEY’S CBD, TO OFFER VIP GUESTS A UNIQUE PRODUCT SHOWCASE FOR THE EXTRA FIRMING RANGE OF FACE CREAMS.

EP Agency was briefed to create an exclusive Clarins takeover of the chic Bodylove Pilates Studio with a visually exciting brand overlay showcasing the Extra Firming product range, thoughtful, feminine touches and lively 80’s retro twist. The guest experience was designed to include a fun Pilates session, interactive hospitality and private events for media and influencers.

EP worked closely with Clarins and Bodylove Pilates to achieve an immersive and fun activation for the invited guests. The event opened with a Welcome to Country by Aunty Joan which was followed by two exclusive Pilates sessions for media and influencers. The customised menu included seasonal fruits with Davidson plum dusting, homemade muesli cups and a range of botanical teas.

Each guest received a product experience through a hand massage as well as a one-on-one consultation with a Clarins beauty specialist. The space was decorated with iconic red Clarins branding and floral installations featuring Kangaroo Paw and other Australian plants. The gifted Clarins branded Pilates resistance bands were a novel memento for guests to take home with them at the end of the event.

Project Scope:
  • Brand activations
  • Creative concept
  • Event productions
  • Event styling
  • Floral Installation
  • Theming and props
  • Menu creation
  • Catering and beverages
  • Branded merchandise
  • Sporting activities
It was a pleasure for Clarins to partner with EP Agency as the team were very engaged, organised and professional in organising our Extra-Firming event. The event strategy was made easy with a clear, actionable plan that responded well to the brief and the run sheet was pulled together with attention to detail. We would definitely partner with EP Agency again.