Clicquot Beach Hut at Bondi Beach
Two events treated media influencers to the ultimate of summer’s day at Bondi Beach to launch a new Veuve Clicquot range in style.
To create and execute an inspirational launch event for Veuve Clicquot’s new Rich range, a champagne created especially for cocktails. The range embodies the laid back summer experience of getting together with friends and enjoying cocktails in the sunshine. It was also important to showcase the range’s strength in food pairing, so a strong association with food was a large part of the brief for this summer activation.
EP Agency delivered two events for the launch program; a brunch for key Bondi influencers, and an exclusive cocktail party for VIP social and media influencers.
North Bondi Fish became the ‘Clicquot Beach Hut’ for the perfect place to enjoy a glass of Clicquot while taking in the spectacular views of Bondi Beach. The restaurant was styled with Veuve Clicquot branded surfboards, beach-side furniture, scatter cushions and printed menus for the brunch.
A custom media wall encouraged social media sharing while wait staff topped up glasses from magnums of Veuve Clicquot.
DJ Alice Q set the mood for the cocktail event, where the centrepiece was a spectacular interactive Clicquot Rich branded display of pink grapefruit, capsicum, pineapple, celery, cucumber or tea to flavour guests’ cocktails.