Clicquot Summer House
A program of beautiful Summer events that reflected the Clicquot brand, providing plentiful social media opportunities for all guests to share.
To create a consumer experience in the lead up to Christmas by way of yoga and brunch sessions aligned with the Veuve Clicquot brand’s venue takeover of Pontoon, St Kilda. In order to experience the innovative Veuve Clicquot product, Clicquot Rich, the champagne produced especially for cocktails.
As part of Veuve Clicquot’s summer platform of brand activations, EP Agency created Clicquot Summer House at Pontoon, St Kilda overlooking the iconic Melbourne beach.
The two-month activation included ticketed consumer yoga and brunch sessions and a special event for influencers. Each session began with yoga classes indoors and on the beach with branded yoga mats and towels provided for all participants.
Brunch followed in the restaurant hosted by Pontoon featuring healthy options such as honey coconut and goji berry granola pots with yoghurt to the decadent smoked salmon corn fritters and breakfast pizzas.
An interactive station allowed guests to take part in the art of ‘Clicquology’ by choosing from a variety of fruit and vegetables to flavour their champagne cocktail.