Credit Union Australia National Business Strategy Launch
CUA’s staff engagement events covered 3 states to communicate their new brand positioning in an informative and entertaining activation.
To activate a national launch strategy to inform and engage CUA Managers and Senior Staff including a presentation, cocktail party and sit-down dinner over three consecutive days. The roadshow was hosted in Brisbane, Sydney and Melbourne and encompassed a central theme and message – The way to ‘WOW’.
Industrial, blank canvas warehouse venues were selected as the ideal setting for the theming of each of the events. The venues were decorated with the CUA ‘WOW’ logos and the new brand colours of magenta and teal were launched with great effect.
The cocktail party and dinner furniture for all events was selected in black and white to contrast with the new corporate identity.
The feature brand activation items were the ‘WOW’ gobo lighting, oversized branded Perspex table centerpieces, presentation plasma screens and floral arrangements. Together, all of these elements synchronised and synergised to bring the ‘WOW’ theme to life.
The feature entertainment for each event was Australia’s famous speed painter, Brad Blaze who created some outstanding masterpieces to the delight of the guests.