Crown Resorts Sydney Ladies Luncheon
An afternoon of high end dining, fashion and entertainment to celebrate the world of racing in a unique environment.
EP Agency was tasked with the production and activation of The Crown Autumn Ladies Luncheon, one of Australia’s most exclusive and luxurious events renowned for their star-studded guest lists and generous goody bags.
Traditionally hosted in Melbourne, this event was hosted at the historic David Jones Heritage Ballroom in Sydney. Guests included 250 of Australia’s leading figures in media, racing, entertainment, business and fashion.
Hosted at the historic On Seven at David Jones, Elizabeth Street, the luncheon was hosted by three generations of the Packer family, with guests enjoying champagne and a delicious 3-course lunch prepared in a visible live kitchen.
EP Agency worked with Crown Resorts’ culinary directors, Neil Perry and Guillame Brahumi, to design and prepare the sumptuous menu, and engaged Anthony Callea and the Sydney Symphony Orchestra to entertain guests.
After the luncheon, David Jones presented an Australian and international fashion showcase, headlined by their ambassador, Jessica Gomes.
Funds raised on the day were donated to the White Ribbon Foundation, supporting victims of domestic violence. The foundation ambassador and guest of honour, Rachael Taylor, shared her personal story with Helen Macabe from event sponsor Women’s Weekly.