Dual Australia Exhibition Stand - Be Anywhere
In a room of traditional exhibition booths, the DUAL Airstream caravan activation successfully stood out from the crowd and engaged attendees.
EP Agency was tasked with creating a unique exhibition stand for DUAL, that reflected the brand story and fun and engaging personality and incorporated the key tagline “Be Everywhere”. The main objective was to achieve as much engagement with the brand’s stand at the conference from attendees as possible.
A sleek silver Airstream caravan was set in front of a stunning beachside photographic backdrop, to transform the stand into a colourful, coastal escape. Luscious palms along with vibrant beach chairs and a kaleidoscope of clashing patterned cushions brought the beach theme to life.
Through the styling, a relaxed atmosphere was created, sparking intrigue in delegates to attract them to the stand and encouraging them to engage with the brand. The styling added something original and novel to the mix and it was declared the “best ever” stand.