Dual Australia Exhibition Stand - Miami Poolside

Unique theming, and a macaw named Coco, transformed this brand’s corner of a Convention’s trade show.

To design, produce and execute a bespoke exhibition stand for DUAL Australia at the 2018 Steadfast Convention. The objectives of the activation were to create ‘stand out’ from the other exhibitors at the event and provide a fun and relaxed environment to attract delegates and encourage them to engage with the brand.

EP Agency transported guests to summer days spent under a palm tree by the pool through the theme ‘Miami Poolside’. A 9-metre backdrop featured pink and orange hues of a Miami sunset framed by palm trees. The floor decal portrayed marble tiles leading to a pool image, complete with the DUAL logo ‘floating’ on the water.

Two distinct areas were created for guests on either side of the pool. A DUAL branded ‘POP Cycle’ and cocktail bar provided refreshments and guest seating on one side. 

On the other side, EP Agency created a white curtained cabana with plush lounge seating and branded scatter cushions. Guests were able to relax and enjoy their popsicle while discovering more about DUAL’s products and services.

To further attract guests the presence of Coco, a tropical Macaw, created buzz and a fun photo moment on the day. Coco definitely stole the show!

Project Scope:
  • Exhibition stand
  • Bespoke design
  • Custom structure
  • Tradeshow activation
  • Event styling
  • Theming and props
  • Furniture sourcing
  • Branded signage
  • Branded gifts
  • Promotional items
  • Roving entertainment
I just wanted to say a big thank you from DUAL! Once again EP Agency handled everything brilliantly and with absolute class, creativity and professionalism. We had the best stand there, again, and the team were all very impressed.