Dual Australia Exhibition Stand - Safari Glam
A “best on ground” event activation transported guests to the planes of an African safari, courtesy of Brittany the python.
For the second consecutive year, EP Agency engaged to design, produce and manage the DUAL Australia Exhibition Stand at Steadfast Convention. The objectives of the activation were to enhance the exposure of the DUAL brand and generate foot traffic and engagement with the stand through a fun, eye-catching and novel design.
EP Agency created a ‘Safari Glam’ theme to represent the DUAL brand and its values. Two areas were created to attract passers-by. One subtly reflected a luxury safari lodge from the golden age of safari with banana leaf and zebra print wallpapers, complimented by opulent sconce lights, calico cream lounge furniture and gold palm trees. Wicker peacock chairs, binoculars and a brass telescope dressed the space, while jungle beats played through the leather-trimmed record player.
In the second section guests could head out on safari with an original classic Land Rover Defender parked in front of a black and white African landscape for guests to sit in and chat. A large python called Brittany and a mini saltwater crocodile made an appearance to entertain guests, gaining attention and creating excitement to ensure the stand was the most talked about amongst guests. The animals also provided photo opportunities, increasing brand exposure for DUAL.