Game, Set & Moët with Roger Federer

An afternoon of decadence with a difference to celebrate an enduring partnership with a legendary sportsman.

EP Agency was briefed to manage and activate the Australian “Game, Set & Moët” event campaign that introduced Moët et Chandon’s global brand ambassador, Roger Federer, to VIP media and key guests in Melbourne.

The requirement was to source and produce stylish interactive tennis elements for the event and ensure all media coverage of Roger Federer was strategically aligned with his Moët et Chandon ambassador role. The objective was to combine the success, glamour, style and elegance of Moët et Chandon and Roger Federer.

EP Agency created a world-class VIP event that featured the Tiny Tennis court, combining the iconic Moët et Chandon cream and gold with the distinctive Australian Open blue border into an order of play board, umpire chair, a swing tennis game and accessories including branded racquets, tennis balls and stylish all white tennis outfits for the models.

To ensure optimal media exposure, EP Agency produced two 7m long standalone feature walls plus a branded media wall and billboard featuring the latest Roger Federer Moët et Chandon creative campaign. VIP guests enjoyed a menu designed by Crown Melbourne’s Number 8 chef, John Lawson, event commentary by Mark Beretta and photo and autograph opportunities with Roger Federer, before he took part in a Q&A and umpired a tiny tennis challenge with prizes.

Project Scope:
  • Luxury brand event
  • Event design
  • Event styling
  • Bespoke structures
  • Floral installations
  • Product displays
  • Media wall
  • Menu design
  • AV production
  • Branded gifts
  • Photography
  • Videography
  • Celebrity management
  • Interactive games
  • Live performances
  • Professional models
  • Promotional staff
  • Venue management
Roger holding microphone laughing Game, Set & Moet with Roger Federer
Press interview Game, Set & Moet with Roger Federer
Roger Federer holding tennis racket at Moet event
Roger holding racket at mini tennis court Game, Set & Moet with Roger Federer
Models tennis outfit holding rackets Game, Set & Moet with Roger Federer
Mini tennis court Game, Set & Moet with Roger Federer
Lounge area Game, Set & Moet with Roger Federer
Guest holding tennis racket Moet et Chandon event
Guest copying Roger Federer serve image in background at Moet et Chandon event
Roger Game, Set & Moet with Roger Federer
I just want to say a massive thank you to the team for such dedication and hard work on the Game, Set & Moët with Roger Federer event. It was such an amazing success and all the feedback has been extremely positive. The execution was flawless and event management exceptional. We really appreciate all the hours and hard work that went into this to pull off such a superb event, and it certainly paid off. The global team were thrilled and ‘best in class’ was even mentioned. As always it was a pleasure to work with EP Agency and I am looking forward to many more Moët events to come!
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