Game, Set & Moët with Roger Federer
An afternoon of decadence with a difference to celebrate an enduring partnership with a legendary sportsman.
EP Agency was briefed to manage and activate the Australian “Game, Set & Moët” event campaign that introduced Moët et Chandon’s global brand ambassador, Roger Federer, to VIP media and key guests in Melbourne.
The requirement was to source and produce stylish interactive tennis elements for the event and ensure all media coverage of Roger Federer was strategically aligned with his Moët et Chandon ambassador role. The objective was to combine the success, glamour, style and elegance of Moët et Chandon and Roger Federer.
EP Agency created a world-class VIP event that featured the Tiny Tennis court, combining the iconic Moët et Chandon cream and gold with the distinctive Australian Open blue border into an order of play board, umpire chair, a swing tennis game and accessories including branded racquets, tennis balls and stylish all white tennis outfits for the models.
To ensure optimal media exposure, EP Agency produced two 7m long standalone feature walls plus a branded media wall and billboard featuring the latest Roger Federer Moët et Chandon creative campaign. VIP guests enjoyed a menu designed by Crown Melbourne’s Number 8 chef, John Lawson, event commentary by Mark Beretta and photo and autograph opportunities with Roger Federer, before he took part in a Q&A and umpired a tiny tennis challenge with prizes.