Jaguar XF Australian Launch

The ultimate brand immersion with guests experiencing a luxury car inside their own office.

To introduce the new Jaguar XF mid-size sedan to targeted consumers through a luxurious hands-on experience at corporate foyers in Sydney, Melbourne, Brisbane, Perth and Adelaide. The goal was to create interest with consumers and open conversations about the exciting vehicle and its features with prospective buyers.

Guests were invited to an exclusive preview of Jaguar’s latest mid-size luxury sedan the XF right where they work – in their office building foyer! The Jaguar XF was displayed on a custom-designed car plinth with lighting towers highlighting its sleek curves. Guests were greeted by hosts and encouraged to explore the car’s exterior and interior.

There was also an interactive display with touch screens for visitors to experience the world of the Jaguar XF at their leisure. A design zone featured paint colours, trims and leather swatches that are available options on the Jaguar XF. Jaguar was able to bring their luxury roadshow to the leading corporate professionals in their own environment.

Project Scope:
  • Car launch event
  • Brand activation
  • Event design
  • Event styling
  • Product displays
  • Media wall
  • Branded signage
  • AV production
  • Lighting effects
  • Multimedia presentation
  • Promotional staff
  • Venue management
  • Multi-city series
The Jaguar XF Kit Activations proved quite challenging from a technical and logistics perspective. EP Agency handled the situation with professionalism and dedication to find the best solution, ensuring each activation was a great success! The concept was unique and created a buzz in the buildings that hosted the Jaguar XF.