Land Rover All-New Discovery Launch

With one month’s lead time, EP Agency executed a seamless car launch event, pulling off the logistical feat of craning a vehicle into the venue.

With sailing as one of Land Rovers brand and lifestyle programs, Sydney’s Extreme Sailing Series presented the perfect platform for Land Rover to launch their All-New Discovery. Hosted at the Royal Sydney Yacht Squadron, the venue was ideal for the launch, with views of Sydney Harbour and the sailing action, both on and off the water. EP Agency was briefed to create an exclusive preview of Land Rover’s All-New Discovery, including an onsite vehicle demonstration with the only model in Australia at the time!

EP Agency adeptly craned the car into place over four storeys onto the front deck of the Royal Sydney Yacht Squadron, where it had the iconic harbour backdrop.  

The cocktail event was styled with bespoke decorations, furnishings and floral arrangements reflecting the All-New Discovery DNA.

Over 200 guests from media, dealers and VIPs enjoyed canapes, drinks and the Summer atmosphere. They were able to experience the luxurious design of the new model and discuss its features with Jaguar Land Rover on the day. EP managed the venue complexities to deliver a sophisticated and stylish evening, which generated great excitement and news for the All-New Discovery.

Project Scope:
  • Car launch event
  • PR media event
  • Brand activation
  • Event design
  • Event styling
  • Product displays
  • Media wall
  • Branded signage
  • Menu design
  • AV production
  • Lighting effects
  • Multimedia presentation
  • Sponsorship activation
  • Venue management
The EP Agency team worked tirelessly in a matter of weeks to execute the Land Rover Discovery launch event at the Royal Sydney Yacht Squadron in Kirribilli and ensured everything from the production to the food and beverage was of an exceptional standard. The Jaguar Land Rover management team were all extremely impressed with the presentation of the car and the fantastic response we had from guests in attendance. Another outstanding event by the EP Agency team!