Paspaley Megisti Collection Launch
A close collaboration with the client to execute a stunning multi-city event series to celebrate the Megisti collection and the 100th Anniversary of the Paspaley family’s arrival in Australia.
EP Agency was briefed to take guests on a sophisticated journey from The Kimberley to Kastellorizo, the Greek Island from where the Paspaley family originated, and to celebrate the launch of the new jewellery collection that marked the 100th Anniversary of their arrival in Australia. The brief was to incorporate an elegant multimedia experience in all event locations.
EP Agency produced four beautiful events around Australia to launch Megisti by Paspaley, the latest fine pearl jewellery collection by the Australian luxury jeweller. The concept transported guests from the Kimberley to the brand’s origin, Kastellorizo, using screens to broadcast the Paspaley 100 year documentary and new brand film at each event.
Guests were greeted by oversized gold ‘Paspaley’ lettering set against a black velvet backdrop, creating an elegant photo opportunity on arrival. A purpose-built jewellery display featuring octagonal gold and mirrored plinths provided allowed guests to try on the jewellery.
Through the evening, the lighting plan reflected the story of the journey, starting with warm amber representing the Kimberley and shifted to blues and purples representing Kastellorizo.
Australian recording artist, Milan Ring, delighted guests with her set that included the song ‘Green Light’ from the Paspaley brand campaign. Greek-inspired canapes featured the rare delicacy of Pearl Meat flown in especially from the Paspaley Kimberley pearl farms for each event. The formalities concluded with a celebratory Ouzo to toast the 100th Anniversary milestone followed by the invitation to dance the Zorba! Yamas!