Seafolly Beach Club Launch

Bondi Beach-side is transformed into a fun, stylish activation to launch the latest season of Seafolly swimwear.

EP Agency was briefed to create an activation to launch Seafolly’s latest collection and drive sign ups for the new Seafolly Loyalty Program. The launch was to coincide with the first day of the Australian summer, and with Seafolly such an iconic part of the season, the activation needed to be at a headline location and create as much buzz as possible.

EP Agency created The Beach Club, alongside Bondi beach to ensure the optimum foot traffic on what was a stunning first day of summer. Visitors to the activation had to register for the loyalty program to receive a beach bag of Seafolly goodies, meaning instant data for the client. The Revlon salon was created on the balcony where makeup artists provided visitors with the perfect sun-kissed look of the season to prepare for their selfie with Elyse Knowles, Seafolly ambassador.

For additional photo opportunities on the day, a feature photo moment backdrop was styled in line with the new swimwear range and positioned behind a lounge surrounded by wicker baskets over-flowering with tropical fruits.

DJ Nicole provided the music for the activation while the Seedlip feature bar provided refreshment.

Project Scope:
  • Brand activation
  • Iconic location
  • Event design
  • Styling and props
  • Media wall
  • Branded giveaways
  • Merchandise gifts
  • Live entertainment
  • Hair and makeup
  • Venue management
  • Brand ambassadors
A massive thank you to you and your team for pulling this event together. It was a huge success.