Tabcorp Birdcage Marquee - Spring Fling

The Birdcage Marquee is transformed into a stylish and unique experience for guests of Tabcorp at the Melbourne Cup Carnival event.

EP Agency was briefed to design and activate Tabcorp’s Birdcage Marquee at the prestigious Melbourne Cup Carnival at Flemington for the third consecutive year. The challenge was to create and design a unique experience for returning guests that would be different to previous marquee designs and incorporate high level hospitality through service and the food and beverages on offer.

Drawing inspiration from spring colours, EP Agency created a stunning visual and textural feast for the eyes. The foyer featured floor-to-ceiling geometric wallpaper and clustered copper pendants, while the main staircase steps were individually labeled with past Melbourne Cup winners.

The main bar area featured bold spring florals in textured geometric vases, furniture with pops of hot pink, natural timber floors, an upholstered duck egg blue banquette setting and a central pressed metal bar lit with sphere copper pendants.

Guests enjoyed a unique dumpling bar by GingerBoy’s Teage Ezard and Vintage G.H. Mumm Champagne from the exclusive Champagne Bar along with fresh Pimm’s cocktails.

Keen race-goers watched the action from the open bay windows on Millionaire’s Row and on internal plasma screens.

Project Scope:
  • Bespoke design
  • Custom build
  • Brand activation
  • Hospitality marquee
  • Event styling
  • Floral installations
  • Menu design
  • AV production
  • Live entertainment
  • Celebrity management
  • Media events
  • Sponsorship activation
  • Melbourne Cup event
All in all I can’t imagine a better overall experience. Our congratulations and thanks to all involved in organising and running such a fabulous day. Each year it gets better. It finds a balance between racing and entertainment. Food was great. People mix was great and the pre- race discussions were unique. The location is fantastic and much appreciated by the guests.