TikTok Agency Accelerator Program

AN IMMERSIVE PROGRAM DESIGNED TO SHOWCASE TIKTOK’S COMMITMENT TO THE MEDIA INDUSTRY BY CHAMPIONING THE GROWTH AND DEVELOPMENT OF EMERGING LEADERS THROUGH THREE ENGAGING SESSIONS, INCLUDING A SUMMIT RETREAT.

EP Agency was engaged to produce the TikTok Agency Accelerator Program. Centred around the theme of ‘Bravery’, the program was designed to foster creativity and leadership among a cohort of 35 Media Professionals, enhancing advocacy for TikTok as a platform and increasing its engagement across the industry. The program included a series of events including the Kick-Off in Sydney, followed by workshops in both Sydney and Melbourne, and concluded with a three-day residency retreat in Hobart.

The program launched at Machine Hall Precinct, where EP Agency transformed the space, ensuring a powerful TikTok presence with vibrant decor and branding. The day featured inspiring activities, including a talk by martial artist Nadine Champion and an Improv Theatre Workshop. The event transitioned into a cocktail setting to celebrate the commencement of the program.

The attendees then attended workshops at TikTok’s office in Sydney and MicDrop in South Melbourne, with highlights including Oscar Trimboli’s deep listening workshop and Aimee Foster’s communication styles session. Participants were gifted TikTok-branded North Face jackets, building excitement for the Summit in Hobart, the program’s finale.

EP Agency coordinated flights and transfers for guests attending the Summit in Hobart, where they stayed at the luxurious The Tasman Hotel, decked out with event-branded luggage tags and mirror decals – the perfect backdrop to create content. The Summit began with a relaxed lunch at The Whaler, followed by inspiring keynote speakers Saroo Brierley, Charlotte Goodsir, Katherine Williams, and Nicole Velik at TikTok HQ – Hobart Function & Conference Centre. Evening events included a lively dinner at Ti Ama with drag performances, and ‘TikTok Burn’ at Lark Distillery, inspired by Dark Mofo. The program concluded with a guided breathwork workshop and a cold-water plunge led by Wim Hof certified instructor Piet Blokker.

The TikTok Agency Accelerator Program proved successful, with guests describing the experience as a “career highlight”.

Project Scope:
  • Creative concept
  • Event production
  • Event styling
  • Branded merchandise
  • Stage design and construction
  • Venue selection and management
  • Catering management
  • AV production and entertainment
  • Travel and accommodation
  • Multi-city series
    TikTok Agency Accelerator Program
    On behalf of myself and the extended team at TikTok, I wanted to say thank you for supporting us in bringing Accelerator 3.0 to life this year. From the very initial pitch, up until the delivery of our Summit, you understood our brand so intimately and were able to turn any wild idea into a reality. Your attention to detail, creativity, and organisational skills made it such a pleasure to work with you all.
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