Workwear Industrial Brands Roadshow
Meticulous planning ensured the smooth execution of nine events and event success for Workwear Group’s VIPs.
To design, manage and deliver a nationwide roadshow for Workwear Group to relaunch the iconic industrial brands, KingGee and Hard Yakka, to VIP clients as part of their Industrial Brands Roadshow.
The new marketing campaigns for each brand were launched to their internal and external customers in a series of industrial-style venues, setting the perfect backdrop. Workwear Group featured real tradesmen in their new campaign executions so it was only fitting that these ‘models’ joined the roadshow to model the clothing lines to the guests.
Using real tradesmen created a convivial atmosphere and brought authenticity to the showcase. This allowed for meaningful interaction during the events with guests truly getting a feel for, and an understanding of, the practicality of the new designs and their innovative craftsmanship.