An unforgettable experience discovering the rich heritage of Wild Turkey and the renowned Bourbon Trail in Kentucky, USA.

EP Agency designed and executed a memorable 4-day split incentive program on behalf of Campari Group Australia to reward their top performing retailers with a money-can’t-buy incentive to Kentucky, home of Wild Turkey Bourbon. Showcasing and visiting some of the best distilleries throughout the Kentucky Bourbon trail; sampling a variety of Bourbons and Whiskeys whilst gaining a full understanding of the uniqueness of each distillery by learning about the complex process involved from grain to barrel.

The group enjoyed staying at the signature Hotel Distil and visited Campari’s newest acquisition, Wilderness Trail before visiting Buffalo Trace Distillery and Woodford Reserve to understand fully the rich history of Bourbon in the region and the impact of the prohibition. The group were treated to a visit to Hermitage Farm, the only local stud farm open to the public, to meet and greet the horses breeding future Kentucky Derby winners. Everyone loved taking part in a competitive game of bowling at Pin & Proof and in our downtime, visited the Slugger Museum and the Muhammad Ali Centre.

The real highlight was visiting Wild Turkey and meeting the “Buddha of Bourbon” Mr. Jimmy Russell – the longest-serving Master Distiller in history who celebrated his 69th year of service in 2023. His passion for people and Bourbon remains strong and his warm, jovial presence was instantly felt as he interacted and engaged with guests.

On behalf of myself and the team at Campari, I’d like to say thank you and let you know how happy we were with the support and level of service you and the EP Team delivered to bring to life our Bourbon Trail Kentucky Trip in August this year. Your attention to detail and willingness to go over and above, while understanding Campari’s objective of bringing the ultimate money-can’t-buy experience to life for our customers was outstanding. Thank you again, I’m looking forward to starting the planning for our 2024 Kentucky Bourbon Trail Experience with you, and to see what new and exciting experiences Team EP can pull together for the team to enjoy.