Seamless planning for conference organisers in Australia
Conferences are the perfect opportunity to engage and communicate with a group en masse. They could be held over one day or over a series of days, depending on the purpose and number of attendees. Businesses run conferences for internal staff, stakeholders and clients to communicate key information. To deliver a program that communicates the right message, conference organisers must understand your brand. Great agencies will work with the client to create an overarching theme to follow with every slot and presentation. Here are all the elements you should expect from a great conference organiser:
Keynotes and presentations
Communication of messages is key for any conference, so presentations will play a large part. Usually multiple speakers present at conferences so there could be a few different styles at play. It’s important to streamline communications, both in look and feel and in delivery. This is where an experienced conference organiser comes in. They coordinate all presentation material as well as being in charge of the design of collateral. The conference organiser should be experienced in stakeholder management, event identity and branding.
Delegate management and administration
Conference organisers can also make a big difference with delegate management on the day. This is a huge part of the event management process, and frees up the client to be the point person for attendees. Therefore, the importance of event administration can’t be overstated. From the registration check in process to the branding and signage within the venue. The last thing a conference organiser needs is lost or confused delegates! EP Agency demonstrated this perfectly with The Cheesecake Shop’s franchise event “Team TCS”. The team were first on site each day and the last to leave to make sure delegates got the best out of the experience. See the Case Study here.
Team-building and social time
Often the most popular part of conferences is the social aspect! Conferences allow people to come together when usual work requirements are temporarily on hold. Team-building helps cement relationships and bond stakeholders during informal parts of the conference program. Ensuring fun activities are included breaks up the program. Fun was certainly the name of the game with The Cheesecake Shop’s “Made with Love” franchisee conference event. EP Agency delivered an impressive conference schedule being sure to include a great party at the end. They created a “Love Boat” themed celebration on Sydney Harbour for franchisee guests. Guests were encouraged to dress up in the theme, creating friendly rivalry for best costume. Check out the Case Study here.
EP Agency has executed award-winning conferences for a wide range of industries and audiences, as showcased in our Corporate Events page.
Choosing the right Conference Organiser
If you are thinking of finding a conference organiser in Australia, EP Agency can help. With fantastic connections and vast experience, the team delivers memorable and measurable events. EP Agency is a true partner from concept to execution. They enjoy a reputation that sets them apart, thanks to their meticulous processes and industry relationships. Get in touch using the Contact Us form, by phone on (02) 8356 5600 or send an email to info@epagency.com.au.