What should you look for in a Melbourne event agency?

Beautiful food, great nightlife and entertainment – Melbourne events remain a favourite with professional event planners. Organisers can enjoy a wide range of venues and experiences for any kind of event, for any industry and any budget.

Flagship Melbourne events

A jewel in Australia’s crown, the racing industry is synonymous with prestige, glamour and fun! A bucket list brief for any event planner is to activate at a racing event, let alone the Melbourne Cup. Agencies experienced in racing events are often the best connected in the city.

EP Agency has created many activations in the Birdcage Marquee at the Melbourne Cup over the past 10 years. Our clients are repeat clients. This is due to EP Agency’s attention to detail and track record for delivering success on every occasion. The footprint of the activation is much wider than just the on-ground guests enjoying the ambience and entertainment. media coverage of the Racing Carnival is spread through TV live broadcast crosses, on news sites and on social media. This brings an extra consideration in the planning process which must be balanced with the on-ground activation needs.

Proven results

Good event managers don’t just rely on incredible surroundings for success in their Melbourne event. Take EP Agency’s activation on behalf of Tabcorp for their Long May We Play Birdcage Hospitality Marquee. As well as creating an amazing event experience, great attention was paid to finest details in the styling. The EP Agency team commissioned artists to create a themed print to incorporate in the styling. These details elevate showcase events, and demand a creative mind and critical eye in the event planner. Read the Case Study here.

EP Agency was re-engaged after creating another six consecutive Tabcorp Birdcage Marquees including The Winning Moment activation in the previous year. Guests were treated to beautiful personalised race planners and a visit from champion jockey Michelle Payne, Ride Like a Girl Director, Rachel Griffiths, and a bevvy of racing luminaries. Read the Case Study here.

Strong local relationships

Multi-stakeholder management skills are needed when brand activations take place within a larger-scale event. Building and maintaining a strong relationship with the main event organisers cannot be overstated. It will be their guidance and assistance that clears the path to a successful activation. EP Agency is proud of the relationships they build with every Melbourne event. This has earned them an enviable reputation for being highly collaborative and a commercially astute agency partner.

Choosing the right agency for your Melbourne Event

If you are thinking of activating an event in Melbourne, EP Agency can help. With fantastic connections and vast experience, the team delivers memorable and measurable activations. EP Agency is a true partner from concept to execution. They enjoy a reputation that sets them apart, thanks to their meticulous processes and industry relationships. Get in touch using the Contact Us form, by phone on (02) 8356 5600 or send an email to info@epagency.com.au.